Women’s World Car of the Year keeps growing with Mia Litström, from Sweden

With her appointment, WWCOTY reaches 42 countries

Mia-Litstrom-Sweden

The appointment of Mia Litström marks a new record of female motoring journalists expanding the jury to 57 judges from 42 countries across all continents. 

Mia Liström works as a freelance motoring journalist for Cars and Watches for Ladies, Eqotime, Out of Time, Robb Report Sweden and the Magazine Motor of M. Sweden. She is also a board member of the Club for Motoring Journalists in Sweden.

Mia has been writing about cars for almost twenty years and her passion started when she was very young. «I was curious about driving but I was too young to get my car licence so instead of waiting I took a driving license for tractor so I could start to drive something». This is how her desire to work in the automotive world was born.

She thinks the best thing with motor cars is that they always touch people. «You feel something about them, you are never neutral. Good or bad, I always meet people when I am testing where they express their feelings about them and I love that. If you drive a car and you don’t feel anything about it, then the motor company has completely failed and made a big mistake. They need to touch your emotions, good or bad».

Sweden, where Mia was born and currently lives, is a market that loves station wagons. Crossovers are very popular.  It is a very elongated country and up north four-wheel-drive is needed for winter. It also has to have a long range.  Electric vehicles are not so popular up north but in the bigger cities and in the south EVs sell very well.