Ayça Çizer - Turkey
The journalist Ayça Cizer has been working in motoring for more than 10 years. Currently she produces automotive-related content using emerging digital channels. Ayça’nın Arabaları –website, Instagram, Youtube and radio– are followed by tens of thousands people as well.
«I realized that automotive content was mostly written in a very technical language. I aimed to set an example for women in this field and to bring together the vast majority of people who are interested in the automotive world by using a much simpler and plainer language», says.
Ayça’nın Arabaları (means to Ayça’s Cars) started as a YouTube channel 3 years ago. «When I looked at the car test videos and their content, I realized that a lot of people weren’t following them because they were full of technical terms and subjects they didn’t understand«.
Ayça’s Cars aims to reach them using a simple language and connect them with the automotive world, focusing on their needs and priorities.