It was probably not how Genesis bosses planned to bring Europe’s attention to their new brand.
By Maggie Barry
But the pictures of Tiger Woods cheating death when he rolled his SUV, a Genesis GV80 down a ravine told their own story.
Now Genesis has finally brought their cars to the UK, so we can now see for ourselves what this big, robust SUV is made of.
Well, we know it’s safe – Tiger proved that – and the American Insurance Institute for Highway Safety count both the GV80 and the saloon-bodied G80 among their top picks.
But what is Genesis and where did it come from?
It is a premium brand, part of the Hyundai Motor Group, with all the research and development of over 50 years in the business.
Although Genesis cars have been available across the world for several years now, this is their long-awaited entry onto the European and UK sales floor – one of the toughest in the world because of the standards drivers expect.
The cars are aimed directly at the premium end of the market, where you would typically expect to find… Read more