Invited guests included members of the media, the motor industry, the British events industry and ambassadorial representatives from the countries of the judges attending. Also present was New Zealand racing driver, Paul Radisich, the man who twice won the World Touring Car Cup title for Britain – driving a Ford Mondeo.
Camilla Kerslake – the first signing for Gary Barlow’s new record label Future - opened proceedings with her Italian version of ‘Rule The World’.
Earlier this month Camilla sang for HRH Prince Charles and the Duchess of Cornwall at Buckingham Palace. And this coming Sunday she will be performing the National Anthem at Wembley for the Carling Cup final.
Women’s World Car of the Year certificates designed by Peartree Studios in Somerset were presented to category winners - Audi TTS (Sports Car), Volvo XC60 (Family Car), Jaguar XF (Luxury Car) and Volkswagen Golf diesel (Economy Car).
The venue for the inaugural awards event was the distinctive Jaguar boutique showroom which is a part of the The Berkeley Hotel in London’s fashionable Knightsbridge.
International accountancy company, Grant Thornton audited the final votes from their Auckland office. Their UK representative attended the awards event on behalf of the New Zealand company.
Chief Judge, Sandy Myhre from New Zealand, said the concept of an international women’s world car award, chosen by women motoring writers from around the world, has taken eighteen months to come to fruition.
“We started these awards simply because we felt there was a need for the collective voice of women to be heard since the majority of cars of the year or the favourite cars of motoring magazines or newspapers are chosen by men. ”
“The interesting thing is that no-one predicted women would choose the Jaguar XF as their first supreme winner. “Industry pundits thought we would select the so-called ubiquitous shopping basket so hopefully our awards will educate the motor industry and, in fact, the advertising industry, and signal that women can and do have significant influence in the purchase of a car.”
The judges present in London for this event were Caroline Carver (UK), Helene Griffiths (South Africa)), Lou Ann Hammond (USA), Henny Hemmes (The Netherlands) and Sandy Myhre (New Zealand).
The judges toured the Jaguar facilities in The Midlands after the event and, in doing so, set another historical precedent. It is the first time a motor company has invited women-only motoring journalists as a specific group to an event.
Three new judges – from South Africa, The Netherlands and the USA - have been added to the jury panel for 2010.