Certificates will be presented to category winners and the supreme award trophy will be given to Jaguar.
Category winners are Audi (Sports Car), Volvo XC60 (Family Car), Jaguar XF (Luxury Car) and Volkswagen Golf (Economy Car).
Invited guests include members of the media, the motor industry and ambassadorial representatives from the countries of the judges attending.
The supreme award trophy has been designed and made in South Africa. Judge Helene Griffiths will present the trophy which she says contains elements that make it distinctly South African.
The venue for the inaugural awards event is the Jaguar boutique showroom which is a part of the The Berkeley Hotel in London’s fashionable Knightsbridge.
Chief Judge, Sandy Myhre from New Zealand, said the concept of an international Women’s World car award, chosen by women motoring writers from around the world, has taken eighteen months to come to fruition.
“We started these awards simply because we felt there was a need for the collective voice of women to be heard and we have been amazed at the subsequent publicity.
The interesting thing is that no one predicted women would choose a Jaguar XF as their first supreme winner. Hopefully our awards will educate the motor industry, the advertising people and signal that women can and do have significant influence in the purchase of a car.“
Three new judges – from South Africa, The Netherlands and the USA – have been added to the jury panel for 2010. Discussions are under way to hold next year’s award event in another country.