Commenting on the win, Craig Von Essen, Product and Communications Manager for Ford Motor Company, Asia-Pacific and Africa, said the company was 'thrilled' to receive not only the economy car category award but the overall supreme award.
“Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”
WWCOTY Judges commented on some of the reasons for their selection, UK judge, Victoria MacMillan Bell, says Ford's styling gets better and better. “The Fiesta has such a high-end look and feel to it. Pair this with the multi award-winning 1.0 litre EcoBoost engine achieving range figures and performance never before seen and this very stylish pocket rocket wins in every category, with bells on.”
Charlene Clarke from South Africa notes that her country is a price-sensitive market both in terms of purchase price and running costs. “But South Africans adore brands they know and trust. As such the Ford Fiesta, specifically with its EcoBoost engine, is already finding massive favour with motorists in this market. “Now, of course, it comes with Ford's sensational styling and SYNC technology. The surprisingly good performance of the EcoBoost engine and superb economy means this is an unbeatable combination.”